Consumers in the 90's are looking for the best quality products at the lowest prices. 'Bargain-hunting' is in vogue now, and consumers have decreasing brand loyalty with a desire to find the best value at the lowest price.

This means difficult times to maintain margins and provide good value and pricing for the traditional retailer. For Arabian live achievement, rising retail, business bankruptcies and one day hot deal creates numerous buying opportunities and provides merchandise for our customers.

The more change there is in the retail environment, the more Ala customers benefit says Hani Hamdy, President & CEO. ALA is geared to the value-minded consumer. Our customers constantly return to our outlets for value and the lowest prices in the market.